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Taylor Swift vs. Ed Sheeran: Models for releasing new music continue to evolve

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Music artists are faced with a conundrum today that is worthy of a song. And it’s not just music artists. Ask anyone who is trying to promote a book or any other form of artistry. Do you give your artistic works away to gain exposure? Or do you try to get fans to pay for your hard-earned efforts, instead?

For example, many musicians these days are giving away new tunes on Amazon Prime, Apple Music, SoundCloud and Spotify, just to name a few, in order to try to build a following in the hopes that the masses will then seek out live shows. Continue reading

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