Musings on folk, Americana, country, bluegrass and newgrass

Luck Reunion returns to Willie Nelson’s ‘Luck, TX’ property for fifth year on March 16 during SXSW

Leave a comment

From the good folks at Luck Productions:
Austin, TX — Jan. 20 — Luck Productions is proud to announce the 2017 Luck Reunion, a boutique music festival held on Willie Nelson’s “Luck, TX” property in the heart of the hill country. Featuring performances from a eclectic artist roster, the Luck Reunion also celebrates artisans and chefs, offering specialty pop-up shops and the best of Austin cuisine. Luck Reunion will take place on Thursday, March 16. Tickets will be released on a rolling basis, with the first on-sale date on Saturday, January 21. Ticket sale dates and special codes will be announced through Luck Reunion social media pages, e-mail lists, and at

The 2017 Luck Reunion marks the fifth year that Nelson will lend his property to programming celebrating the evolution of American roots music; positioning “Luck, TX” as a lasting hub for the legacies among us and the artists carrying their torch.

Anchored by a headlining set by Willie Nelson, Luck Reunion will welcome more than forty artists who will perform across three stages. The first wave of announced performers includes: Conor Oberst with special to-be-announced guests; Margo Price; Brent Cobb; Parker Millsap; Aaron Lee Tasjan; Big Thief; Lillie Mae; Andrew Combs; Wild Reeds; Valley Queen; Paul Thorn featuring The McCrary Sisters; Frankie Lee; Bee Caves; Devon Gilfillian; Indianola; The National Reserve; and Red Shahan. We will announce several additional artists in the coming weeks.

“This year is a milestone for Luck Reunion in many ways,” said the Luck Productions team. “2016 showed us that you can never really know what’s going to happen: from a lightning storm that brought the Luck family closer and produced an unforgettable jam; to the beginning of our expansion beyond the flagship Reunion with new Luck events outside Texas. At the end of the day Luck will always be our home, and we could not be happier to be back to celebrate the fifth year of amazing music in this incredible location.

Luck Reunion is also proud to announce Southwest Airlines as a presenting sponsor for 2017. We will join the iconic brand in their initiative to support the music community, joining forces with artists and brands to carry out the mission of propelling the amazing performers forging their own path today.

An escape from the SXSW crowds, Luck Reunion offers a one-of-a-kind opportunity to experience the grounds that served as the set for Nelson’s Red Headed Stranger. Between sets, patrons can visit boutique pop-up shops, enjoy food from Austin’s famous food trucks, and sip complimentary cocktails at the Saloon and the venue’s several specialty bars.

On Wednesday, March 15, the eve of the concert event, Luck will also host an exclusive “Chef’s Pot Luck” dinner benefitting Wholesome Wave, an organization making fresh, locally grown food available for low-income families. Guests will enjoy a seated multi-course meal prepared by an all-star chef lineup to be announced soon; followed by a starlit performance by Willie Nelson and a collection of guests. Additional ticket details will be announced soon. To learn more about Wholesome Wave visit:

For more information, please visit or Follow us on Twitter and Instagram at @luckreunion for ticket sale announcements and exclusive offers. Media/press RSVP instructions will be announced in the coming days.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s